Advertizing Tip of the Day

If you're trying to promote an upcoming season for a TV show, don't say "This January" unless you're actually sure it's going to be this January.

For those who don't get that, the backstory is that when the promo said "This January" they were saying that this season of 24 would be out in January 2008. But in reality due to the writers strike this season of 24 is coming out in January 2009.



Possible spoilers.

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