The type geeks out there, know there is a difference between different quote marks, such as ", “ and ”. The latter two are proper typographically, the first is just what they invented for the type writer. Word and other programs will automatically use their “smart quote” feature to convert a boring quote into open or closed quotes. But what if the program your using isn't smart enough. On a Mac just his Option-[ for open double quotes, and Option-Shift-[ for close double quotes. Use Option-] and Option-Sift-] for single quotes. To do it in HTML use ‘ ’ “ and ” for ‘ ’ “ ” respectfully. On Windows, it is Alt+0145, Alt+0146, Alt+0147 and Alt+0148. Thanks to P22's Tip of the Month , Mountain Dragon's HTML Entities Examples , Tip sheet on special characters Dave M. and Citizen Grim.