Playlist Tip of the Day

If you're like me and spend your work week at a computer glued into your headphones, this will come in handy. Whenever a new project comes across your desk, make a custom music playlist to fit your task. This helps if you're always switching back and forth between, say, marketing strategies for 18-34 year olds (Green Day) and making fliers for real estate agents (Percy Faith Orchestra). Doesn't even have to be music you necessarily like, so long as it helps you focus. It works, too - my best projects all have their own soundtracks. And if creativity is not required of you, you can still use this tip. I have another playlist specifically for drowning out noisy gossip at the copy machine.