Propaganda Tip of the Day
You are under no obligation to pay attention to pre-movie propaganda. In the good ol' days, theaters would just let a radio play before the movie started. Alas, times have changed. If you want to avoid being a tool, make conscious effort to ignore the commercials. Turn around and face the back of the room, talk loudly until the previews start, or bring your iPod and drown out the marketing din.